{"id":3233,"date":"2007-02-13T18:29:00","date_gmt":"2007-02-13T18:29:00","guid":{"rendered":"https:\/\/gycouture.com\/blogue\/index.php\/2007\/02\/13\/tendance-les-logos-qui-changent-selon-lhumeur\/"},"modified":"2007-02-13T18:29:00","modified_gmt":"2007-02-13T18:29:00","slug":"tendance-les-logos-qui-changent-selon-lhumeur","status":"publish","type":"post","link":"https:\/\/gycouture.com\/blogue\/?p=3233","title":{"rendered":"tendance : les logos qui changent selon l’humeur"},"content":{"rendered":"

\"\"id=\"BLOGGER_PHOTO_ID_5031093917609889858\"<\/a>le logo de google qui change pour souligner un \u00e9v\u00e8nement, vous trouvez \u00e7a comment ?
il y a une \u00e9quipe chez google qui travaille l\u00e0-dessus \u00e0 temps plein.<\/p>\n

jouer, transformer, prendre des libert\u00e9s avec un logo semble une activit\u00e9 de plus en plus populaire.<\/p>\n

dans le cas de google, on voulait \u00abavoir du fun\u00bb.<\/p>\n

dans le cas du grand magasin Saks Fifth Avenue de new york, pentagram s’est permis de fractionner le logo en multiples parties pour cr\u00e9er une rythmique diff\u00e9rente. int\u00e9ressant. <\/p>\n

je viens de voir la derni\u00e8re campagne de gap qui utilise, pour celle-ci, son logo dans un carr\u00e9 qu’aquarelle s\u00e9pia.<\/p>\n

on est loin du cahier des normes de 60 pages produit par le concepteur du logo pour pr\u00e9ciser quoi faire ou ne pas faire avec sa cr\u00e9ation.<\/p>\n

\u00ab… One reason is that \u00ab\u00a0consistency\u00a0\u00bb is less effective in today’s frenzied, attention-deficit-friendly society, where the average Western consumer is said to be exposed to more than 3,000 corporate symbols a day: that’s everything from a logo on a passing truck to branded labels in the fridge. \u00ab\u00a0A stable image becomes invisible,\u00a0\u00bb Mau said. \u00ab\u00a0Unless an image is evolving and refreshing it becomes static, which is death to an image.\u00a0\u00bb…\u00bb<\/p>\n

\u00ab\u00a0\u00bbMTV has a dynamic identity because they are dynamic, and I want them to be,\u00a0\u00bb Mau said. \u00ab\u00a0But I don’t want my bank to be dynamic. I want them to be conservative and radically stable.\u00a0\u00bb…\u00bb<\/p>\n

un tr\u00e8s bon article sur le sujet dans le international herald tribune<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

le logo de google qui change pour souligner un \u00e9v\u00e8nement, vous trouvez \u00e7a comment ?il y a une \u00e9quipe chez google qui travaille l\u00e0-dessus \u00e0 temps plein. jouer, transformer, prendre des libert\u00e9s avec un logo semble une activit\u00e9 de plus en plus populaire. dans le cas de google, on voulait \u00abavoir du fun\u00bb. dans le cas du grand magasin Saks Fifth Avenue de new york, pentagram s’est permis de fractionner le logo en multiples parties pour cr\u00e9er une rythmique diff\u00e9rente. int\u00e9ressant. je viens de voir la derni\u00e8re campagne de gap qui utilise, pour celle-ci, son logo dans un carr\u00e9 qu’aquarelle s\u00e9pia. on est loin du cahier des normes de 60 pages produit par le concepteur du logo pour pr\u00e9ciser quoi faire ou ne pas faire avec sa cr\u00e9ation. \u00ab… One reason is that \u00ab\u00a0consistency\u00a0\u00bb is less effective in today’s frenzied, attention-deficit-friendly society, where the average Western consumer is said to be exposed to more than 3,000 corporate symbols a day: that’s everything from a logo on a passing truck to branded labels in the fridge. \u00ab\u00a0A stable image becomes invisible,\u00a0\u00bb Mau said. \u00ab\u00a0Unless an image is evolving and refreshing it becomes static, which is death to an image.\u00a0\u00bb…\u00bb \u00ab\u00a0\u00bbMTV has a dynamic identity because they are dynamic, and I want them to be,\u00a0\u00bb Mau said. \u00ab\u00a0But I don’t want my bank to be dynamic. I want them to be conservative and radically stable.\u00a0\u00bb…\u00bb un tr\u00e8s bon article sur le sujet dans le international herald tribune.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3233","post","type-post","status-publish","format-standard","hentry","category-graphisme-typographie"],"acf":[],"_links":{"self":[{"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=\/wp\/v2\/posts\/3233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3233"}],"version-history":[{"count":0,"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=\/wp\/v2\/posts\/3233\/revisions"}],"wp:attachment":[{"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}