{"id":2823,"date":"2009-01-15T15:12:00","date_gmt":"2009-01-15T15:12:00","guid":{"rendered":"https:\/\/gycouture.com\/blogue\/index.php\/2009\/01\/15\/les-meilleurs-et-les-pires-rebrandings-de-2008\/"},"modified":"2009-01-15T15:12:00","modified_gmt":"2009-01-15T15:12:00","slug":"les-meilleurs-et-les-pires-rebrandings-de-2008","status":"publish","type":"post","link":"https:\/\/gycouture.com\/blogue\/?p=2823","title":{"rendered":"les meilleurs et les pires \u00abrebrandings\u00bb de 2008"},"content":{"rendered":"<p><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgeI6mj7cf27hrwOhWUpxhZ-aDx6hcTkXfMmrc6IyBS8ZmEyO-WnOooBYBqAse9ogFYI_uVw77UD86aJ1rpzw8IVclgxpOzZvYeZf5QaHro7qw1qgcvJisKwfOqWTMc5X-QfWA\/s1600-h\/san_disk.gif\"><img decoding=\"async\" style=\"display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 398px; height: 69px;\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgeI6mj7cf27hrwOhWUpxhZ-aDx6hcTkXfMmrc6IyBS8ZmEyO-WnOooBYBqAse9ogFYI_uVw77UD86aJ1rpzw8IVclgxpOzZvYeZf5QaHro7qw1qgcvJisKwfOqWTMc5X-QfWA\/s400\/san_disk.gif\" border=\"0\" alt=\"\"id=\"BLOGGER_PHOTO_ID_5291537829597814514\" \/><\/a>\u00e0 la fin d&rsquo;une ann\u00e9e, tout le monde y va de son palmar\u00e8s. le design graphique n&rsquo;y \u00e9chappe pas. <\/p>\n<p>voici les meilleurs et les pires \u00abrebrandings\u00bb de 2008. rebranding : refaire son identit\u00e9 corporative (logo ou signature ou les deux). <\/p>\n<p>qu&rsquo;une compagnie se repositionne par un changement de logo est une bonne chose. les compagnies changent, les produits et services offerts aussi et leur public cible \u00e9voluent. il est normal et sain qu&rsquo;apr\u00e8s un certain temps, il faut remettre le tout \u00e0 jour.<\/p>\n<p>alors il y a eu des bons, et des moins bons coups en 2008, selon le site <a href=\"http:\/\/www.underconsideration.com\/brandnew\/archives\/brand_new_best_worst_2008.php\" target=\"_blank\">underconsideration<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00e0 la fin d&rsquo;une ann\u00e9e, tout le monde y va de son palmar\u00e8s. le design graphique n&rsquo;y \u00e9chappe pas. voici les meilleurs et les pires \u00abrebrandings\u00bb de 2008. rebranding : refaire son identit\u00e9 corporative (logo ou signature ou les deux). qu&rsquo;une compagnie se repositionne par un changement de logo est une bonne chose. les compagnies changent, les produits et services offerts aussi et leur public cible \u00e9voluent. il est normal et sain qu&rsquo;apr\u00e8s un certain temps, il faut remettre le tout \u00e0 jour. alors il y a eu des bons, et des moins bons coups en 2008, selon le site underconsideration.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,13],"tags":[],"class_list":["post-2823","post","type-post","status-publish","format-standard","hentry","category-air-du-temps","category-graphisme-typographie"],"acf":[],"_links":{"self":[{"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=\/wp\/v2\/posts\/2823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2823"}],"version-history":[{"count":0,"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=\/wp\/v2\/posts\/2823\/revisions"}],"wp:attachment":[{"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gycouture.com\/blogue\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}